Social Media Ads vs Google Ads – Which One Is Right for You?

 

Choosing between social media ads vs Google ads is one of the most important decisions you’ll make in digital marketing. In this blog, we’ll help you decide which one is right for your business. One of the most common questions, the owner of the business. One of the most common questions, the owner of the business asks:

"Should I invest in social media ads or Google ads?”

As the best social media marketing agency in Delhi, the unique digital mind is here to break it-either if you are running an ecommerce business or looking for performance-driven development.

What are social media ads?

Social media advertisements are paid for the promotion to run on platforms such as Facebook, Instagram, LinkedIn and YouTube. These advertisements are designed to increase brand awareness, increase engagement and convert followers into buyers.

Best for:

·       Visual products (fashion, beauty, gadgets)

·       Reaching new audiences

·       Retargeting website visitors

·       Generating followers & engagement

What are Google ads?

Google ads show their brand at the same time when a user searches on Google for your product or service. These advertisements are keyword-based and work surprisingly well for high-intent traffic.

If you are a service provider or want a fast lead, you should consider the best Google Advertising Service to target those who are actively searching for what you offer.

Best for:

·       Local services (e.g., plumbing, legal, real estate)

·       E-commerce (via Google Shopping Ads)

·       Immediate traffic & sales

·       Search engine visibility

Social Media Ads vs Google Ads – Quick Comparison

Feature	Social Media Ads	Google Ads
User Intent	Passive (discovery-based)	Active (search-based)
Targeting	Demographics, interests, lookalikes	Keywords, location, device
Best For	Brand awareness, eCommerce, retargeting	Leads, sales, local search
Format	Reels, Stories, Carousels, Video	Text ads, Shopping ads, YouTube, Display
Budget Flexibility	Great for small & medium businesses	Good for businesses ready for competition

 

Which One Is Right for You?

Choose Social Media Ads if:

·       You’re looking for social media marketing for eCommerce

·       You want visually engaging campaigns

·       You aim to grow your brand on platforms like Instagram or Facebook

·       You're working with a top social media marketing agency in Delhi NCR

Choose Google Ads if:

·       You want fast results through search-based advertising

·       You’re targeting keywords with high buyer intent

·       You’re ready to work with the best Google Ads service for ROI-driven results

Final Verdict

In many cases, a mix of both works best.
Use Google Ads to capture high-intent traffic and Social Media Ads to build brand recall, engage, and retarget.

At Unique Digital Brains, the best social media marketing agency in Delhi, we tailor ad strategies that combine the best of both worlds.

Ready to Grow?

Whether you need social media marketing for eCommerce or the best Google Ads service in town, we’re here to make your digital journey powerful and profitable.

Contact Unique Digital Brains today to start your paid campaign success story.